The Office of the Police and Crime Commissioner (OPCC) for Humberside has rebranded and relaunched the #JustDont campaign.
The campaign explores perceptions of violence against women and girls (VAWG) and aims to shift behaviours and attitudes using social norms and bystander theory. Research revealed that while many young men recognised inappropriate behaviour, they often lacked the confidence or language to challenge it. Building on this, #JustDont empowers men to take action, whether that means speaking up directly or seeking support from a trusted adult.
Jonathan Evison, Police and Crime Commissioner for Humberside, said: “Every woman and girl has the right to live free from fear, yet too often that right is stolen by violence and intimidation. This campaign is a call to men and boys: your voices, your actions and your choices matter. It is not enough to simply ‘not be violent.’ We need men to challenge harmful jokes, confront disrespect and step in when they see abuse. Bystanders can be the difference between silence and safety. Together, we can build a culture where courage means standing up for women and girls, and where respect is the norm, not the exception.”
The OPCC and Humber Violence Prevention Partnership (VPP) are working with local venues, schools, youth groups and businesses to promote the campaign. The campaign comes with a suite of materials designed to raise awareness and drive participation both online and offline.
Available assets include:
• Campaign brand guidelines
• Social media videos and stills
• A4 and A3 posters
• Social media toolkit with ready-to-use copy
All materials are designed for flexible use across the Humber region’s four local authorities, helping local organisations amplify the message and keep conversations going across communities.
The OPCC and Humber VPP would like to express sincere thanks to the West Yorkshire Combined Authority, who generously permitted the adaptation and use of the original campaign concept for use in the Humber region.
To access materials, please visit justdont.uk
