The 28-year-old Portuguese forward died in a crash near Zamora, in northwestern Spain, according to the Spanish news agency EFE.
The agency reports his brother, Andre, was also killed in the crash early on Thursday morning on the Rias Bajas Highway (A-52) near Palacios de Sanabria.
The accident happened at around 12.40am local time, when a car left the road and caught fire on the road heading towards Benavente, according to El Mundo.
It comes just 10 days after the player had got married, before sharing photos from the wedding on his social media.
He had three children.
Jota signed for Liverpool in September 2020 from Wolverhampton Wanderers for a fee of more than £40million.
His brother, Andre, 26, played for Pennafiel, a Portuguese second division club.
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