Villa do not want to sell and it is understood they value Duran upwards of £70m.
West Ham have a long-standing interest in Duran – who recently extended his contract until 2030 – and new West Ham boss Graham Potter is known to be a big admirer.
The Hammers tried to sign Duran in the summer but failed to meet Villa’s valuation.
The 21-year-old has scored seven Premier League goals in 19 appearances this season, with Ollie Watkins used as Unai Emery’s preferred forward.
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He moved to Villa Park from MLS side Chicago Fire in January 2023 but just seven of his 54 league appearances have come as a starter.
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